“Hamam” is an Ottoman tradition of purification and ritual cleansing. With Hamam towels, you can transform your morning routine into a few minutes of renewal and replenishment. Hamam products are found at only the most exclusive retail establishments worldwide. The Pera Collection is made from pima cotton which is 35% longer than regular cottons, yet lighter in weight and more durable. The Pera towels are produced using hydrocotton technology, providing the utmost softness and absorbency.